changing variable and sending

How would you change a variable and send a command to World at the same time?
For example, I want to have an alias:
hier *

I want it to do 2 things: send "outr hierophant" to the World, and change @tarottar to %1.

<aliases>
<alias
match="hier *"
enabled="y"
send_to="12"
sequence="100"
>
<send>send &quot;outr hierophant&quot;
setvariable &quot;tarottar&quot;,&quot;%1&quot;</send>
</alias>
</aliases>